When generating HTML-based output such as the WebWorks Reverb 2.0 or Dynamic HTML formats, you can use a Keywords marker to set the Keywords meta data for the generated HTML page.

In some search engines, setting the Keywords meta data can make sure that your audience knows that those keywords are important in the HTML file, even if those keywords are not actually present in the file.

In the WebWorks Reverb 2.0" format, the Keywords marker can make those words show up higher in priority in the search results when they are queried.

For example, in the following markdown source content, the keyword "WidgetXYZ" will cause generated HTML page to show up with high priority in the search results.

<!--markers:{"Keywords": "WidgetXYZ"}-->
# The Widget Company

We make all kinds of widgets.