Content development, publication, and maintenance are complex, time-consuming processes. Each day, companies spend numerous hours writing, formatting, and publishing information needed by internal and external users. At the same time, these users search among vast amounts of content to find the information they want and need. Companies need to streamline content production processes while delivering the content to users when, where, and how they need it.

Adding to this complexity, teams across the company use multiple content authoring tools, such as Markdown++, Adobe FrameMaker, Microsoft Word, and XML editors, to create the content. These teams must be able to use the authoring tools that best meet their needs. However, mastering these tools for content development is only half the battle. Content developers also need tools to publish content consistently in multiple formats, such as print, HTML, and PDF. This requirement is difficult to meet and often leads to increased production costs or an inconsistent corporate image. In addition, corporate branding standards change over time, and implementing these changes across all content adds to production and maintenance costs.

With all these variations in content creation, publication, and maintenance, delivering the right information to the right people in the right format and at the right time is an endless and costly struggle that consumes enormous time and resources across organizations.